Side by side, these video speak volumes about the differences between Barack Obama and John McCain. One speaks about the hope and sacrifice of everyday people to achieve equality and justice. The other warns of what is not possible to overcome, such as ending a war or solving immigration policy. One speaks about his presidency as a collective effort of the people- “what we can do“. The other talks of individualism - “what I might do and what you cannot do.”

These videos also say a lot about the power of spreadable media and culture in “the networked publics” (Ito) to not just tell the story but to become part of the story itself. Obama’s campaign for presidency is a narrative about a transitional moment in American history. Hilary says Obama has pretty words but it is experience that matters most and Obama says words do matter and being right is what matters most. What issues come up for you as you view these videos be shared online right now? Please post reactions in the comments below.

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